![]() Chris Johnson, the CEO of Classic Cinemas, called Warner’s decision “ridiculous and short-sighted,” and Adam Aron, the CEO of AMC Theaters, argued that Warner would “sacrifice a considerable portion of the profitability” of movies that bypassed the traditional theatrical release. Theaters owners and other industry observers were quick to criticize Warner’s move. This made it appear to some that Warner wanted to make these temporary COVID accommodations permanent. ![]() Second, while several studios had released movies on digital channels while theaters were closed during COVID-19, Warner’s announcement covered its entire 2021 slate, including movies slated for release late in 2021 when most industry observers believe theaters will no longer be subject to COVID-19 restrictions. Indeed, theater owners had threatened to boycott any studio that violated the exclusive theatrical release window - a threat that AMC Theaters acted on in April of 2020, when, to punish NBCUniversal for releasing Trolls World Tour simultaneously in theaters and on digital channels, it announced a boycott of all of the studio’s movies. This announcement has had a seismic impact on the movie industry, for several reasons.įirst, prior to this announcement almost all major Hollywood movies were given a three-month exclusive theatrical release before they were available on in-home channels. That includes such expected hits as Matrix 4, Dune, Godzilla vs. Last month Warner Brothers announced that all of the movies it will release in 2021 will be available on Warner’s HBO Max subscription streaming service - on the same day they premiere in U.S.
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